Examples of Music Videos

Different genres/types of music have certain styles that they consist of, although some conventions cross over into different genres.

Hip/Hop and R'n'B Music Videos - Certain conventions like girls, cars, big houses, money, clubs, alcohol and expensive jewellery (bling) normally run throughout this type of genre. They are normally performance and narrative based videos. For example hip hop artists such as 50 Cent. The Game, etc normally go for this type of style in videos. This can be seen in the song for the video "This is how we do" performed by The Game ft 50 Cent. However not all hip hop artists opt for these type of conventions, Eminem another example of a hip hop artist often goes against these conventions. This can be seen in the video "Like toy soldiers" By Eminem.

Indie Band Music Videos - Indie music videos are normally shot as a live performance with bands performing on a stage. The structure is purely based on the performance. Indie bands often contain all male members with a male lead singer, however they sometimes have a female singing lead such as The Ting Tings. An example of a typical indie band would be the Kaiser Chiefs.

Pop Music Videos - Typical conventions associated with pop music videos often differ, this is normally due to the pop artist themselves. For example pop boy bands will always differ from pop girl bands. Boy bands often have screaming girl fans in videos and close up shots of the singers performing a dancing routine whilst singing. This is to create the idea that the video is all about them. This can be seen in the performance video ''Everybody in Love'' by JLS.

Heavy Metal Music Videos - Heavy metal music normally consists of amplicated high pitch sounds, guitar solo's and loudness, which is often reflected in the music videos. Dark clothing, dim/dark lighting, fans jumping around doing crazy movements are just a few conventions often conveyed in this genre of videos. A classic example of this is metal group ''Black Sabbath''. Metal music videos often include outrageous and over the top performing.