A music video is a short film that will accompany a piece of music or song. Codes and conventions of a music video may vary according to the genre of music, but most common conventions are upheld for example like a performance by the artist, this is known as illustration. The term 'music video' came about in the 1980's, prior to this time terms such as 'promotional (promo) film' and 'film insert' were used.
Music Video Styles
ont of an audience which is then recorded. It can sometimes take place in a concert hall or a more exotic location but this tends to be for big budget artists. They all differ in some way as artists like to bring their own personalities to the music video setting. This can be conveyed through props, costume, hair, etc. However one thing that remains consistent is there is always an emphasis on the performance. Narrative videos include a story normally relating to the song or perhaps a separate narrative altogether. Abstract/Image is where the video has no reference to the song what so ever. However these styles are often cross and can be broken down and explained further.
Illustration - The music video can often be a performance throughout or combined with a narrative that demonstrates the lyrics. E.g Michael Jackson's single 'Thriller' (1984) produced by John Landis. Another example of this music video style is Pulp's 'Babies' (1992) that featured on their His n' Hers album.
Amplification - As well as being a performance and narrative, music videos can incorporate a creative or auteur style that is demonstrated through the conventions of amplification. Creative interpretation is used and unusual ideas, however the beat or the sound will usually still link to the video. E.g: Fat Boy Slim 'Praise you' (1999)
Disjuncture - This particular type of music video focuses mainly on abstract techniques. They tend not to have any direct or obvious link to the music itself and are what is known as a point of 'disjuncture'. E.g: Daft Punk 'Da Funk' (1998)
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